The Process
I started out using a sketch book to jot down any ideas that I had. Next, I took the ideas from the sketch book and transferred the best one into illustrator. I tried out different ideas and tweaked the shapes a little bit. When I found a shape I liked, I transferred it to a new artboard and began trying different colors. After all this, I picked my favorite one.
Decisions
I did not use a font, both letters are constructed from polygons. I chose the letter style because it looks like an arrow and it balances out the circle I used. I chose the circle because it shows professionalism. I chose blue because it is associated with calm, and the grey helps balance it.
I started out using a sketch book to jot down any ideas that I had. Next, I took the ideas from the sketch book and transferred the best one into illustrator. I tried out different ideas and tweaked the shapes a little bit. When I found a shape I liked, I transferred it to a new artboard and began trying different colors. After all this, I picked my favorite one.
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